Chairleaders

New Collection — 2018

Origins: The rising sea forbade all attempts to bale out the boat. The oars were useless as propellers, performing now the office of life-preservers the real life from the wild one.

Designing the excellence — The waves we saw the abandoned boat, as for one instant it tossed and gaped beneath the ship’s bows like a chip at the base of a cataract.

The wind increased to a howl; the waves dashed their bucklers together; the whole squall roared, forked, and crackled around us like a white fire upon the prairie, in which, unconsumed, we were burning; immortal in these jaws of death! In vain we hailed the other boats; as well roar to the live coals down the chimney of a flaming furnace as hail those boats in that storm. Meanwhile the driving scud, rack, and mist, grew darker with the shadows of night; no sign of the ship could be seen. The rising sea forbade all attempts to bale out the boat. The oars were useless as propellers.

Unique & minimalist work crafted in New York City — Attitude matters.

Ambience — Excellence

Though completely swamped, the boat was nearly unharmed. Swimming round it we picked up the floating oars, and lashing them across the gunwale, tumbled back to our places. There we sat up to our knees in the sea, the water covering every rib and plank, so that to our downward gazing eyes the suspended craft seemed a coral boat grown up to us from the bottom of the ocean.

The wind increased to a howl; the waves dashed their bucklers together; the whole squall roared, forked, and crackled around us like a white fire upon the prairie, in which, unconsumed, we were burning; immortal in these jaws of death! In vain we hailed the other boats; as well roar to the live coals down the chimney of a flaming furnace as hail those boats in that storm.

간혹, 지금 뭘하고 있는지를 모아서 나중에 펼쳐보면 이들이 뭘 할 수 있는지를 파악할 수 있는 단초가 되기도 합니다. ATL(X), 물 밑에 있고자 하는 것은 끝끝내 우리의 원칙이자 철학이지만, 역설적으로 이 과정에서 확보된 우리의 역량과 기록들은 우리를 물 위로 끌어 올릴 것입니다. 대항군, 병맛, 합리주의, 공리주의, 통섭, 진정성, 투명성, 헌신. 각기 다른 표현들이지만 솔직한 언어로 배너의 카피를 작성하고, 그 과정을 빠짐없이 기록하고, 치부 또한 거리낌 없이 노출하며. 미래에 투자하고, 헌신하는 것만이 지난 시간동안 한결같이 지켜왔던 사명입니다.

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